Media Service

Do you want to raise the media profile of your race nationally and internationally with the help of an international team of journalists?

Race News Service offers international race organisers a high quality, professional service, provided by experienced media specialists with many years of experience in the sport of running.

Up-to-the-minute press releases are written in the build-up to the event as well as on and around race day in English and then distributed via specialist news outlets. Our 500+ news outlets comprise a wide range of media including global news agencies, newspapers, radio and television stations, running magazines and running websites as well as individual athletics correspondents and other journalists. We also usually send accompanying photos and both these and our press releases are available to the race organiser for their own use.

Radio reports and Podcasts in English and, when relevant, in German. BBC World Service and Voice of America regularly broadcast these reports, in particular their regional services. Podcasts have proved especially popular with running websites, not only that of the race organiser but those to which we distribute.

Provision of television pictures to international broadcasters, in particular in the English-speaking world. If your race is covered on television, a highlights package can be distributed internationally. Race News Service has a long established relationship with the TV News Agencies and BBC World Service. The broadcasting of such coverage cannot be guaranteed, since it remains an editorial decision, but we aim to provide the broadcasters with the right information to help this process.

Provision of Video Material for selected international running websites. These comprise both interviews with leading athletes pre and post-race along with video highlights of the race. The actual production of the video interviews is done in co-operation with the race organiser.

Television commentary and Press Conference Presentation. Our team offers the skills of professional live commentary for either TV or the Internet as well as a highlights package. We can also offer an experienced press conference MC who already has this role at some of the world's leading road races.

Photography: Race News Service works in conjunction with the leading road racing photographer Victah Sailer (PhotoRun, New York). His work appears worldwide in international online media. His photos can also be used by the race organiser as advertising for the following year - in a programme guide, for example, posters or other promotional material.

Press office facility: On race weekend we can complement your own press office team according to requirements. If needed, pen portraits and biographies of leading athletes as well as statistics - for your press packs or programme guide - can be made available in the build up to the race.

Elite Athlete Service: A well selected field of elite athletes will ensure the best possible results which, in turn, increase media interest. In this respect we work with an experienced and successful partner to help bring this about.

With the help of Race News Service you can raise the media profile of your event and present your title sponsor even better. Crediting the name of sponsors combined with the event title is especially effective in the international sphere.

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